For the past several years, Martina Lauchengco has taught the Berkeley Master of Engineering’s E270G: Marketing & Product Management spring boot camp course. In this course, students gain exposure to a wide variety of product and marketing approaches, technologies, and business models. This year’s class immersed themselves in the business mindset by examining the product market landscape for three real-life companies: Booxby, Lenme, and Springboard.
Over the course of ten days, students analyzed, brainstormed, diagnosed, and offered recommendations of each business’s product marketing efforts to date. In their collective research, the class directly interviewed, surveyed, and tested 2,268 people virtually…
In Fall 2020, MSCI — a data and technology leader in the global investment community — joined Starkey Hearing Technology and Asurion as a founding partner for the Fung Institute Industry Partnership Program (FIIPP).
The Fung Institute Industry Partnership Program fosters meaningful collaboration between industry and the next generation of technical innovators and leaders.
On the problem of wildfires on the West Coast, how COVID-19 is complicating fire response, the interdisciplinary nature of fire research, and what you can do at home to prepare and respond to wildfires.
In Fall 2020, the western United States again faced unprecedented wildfires, affecting communities all along the coast. These fires have forced the evacuation of hundreds of thousands of people from their homes, the destruction of buildings and infrastructure, and poor air quality that can spread to impact entire states.
In California alone, over four million acres are estimated to have been burned by wildfires last year…
Gina graduated from the Berkeley MEng program with a Master’s in Bioengineering in 2020. Here, she shares about her startup, a passion for food and sustainability, and how she got into ultra-endurance athletics.
“I did Bioengineering as an undergraduate at University of the Pacific in California. And before that, I actually went to culinary school. I worked for a couple years at a biotech firm before I came to Berkeley as well; I was in the product development program working on the gene therapy cure for hemophilia.
So I came to Berkeley with a background in engineering and also as…
The College of Engineering and the Fung Institute for Engineering Leadership are pleased to announce the recipients of the 2020–21 Eaton-Hachigian Fellowships, awarded this year to two students pursuing Master of Engineering degrees at UC Berkeley. Selected by the Dean of the College of Engineering, the Eaton-Hachigian Fellows are engineering graduate students, pursuing studies in energy-efficient electrical and power hardware or software solutions, wireless communications and sensing devices, or specialty materials.
The Eaton-Hachigian Fellowship was established in 2008 by gifts from the Cooper Industries Foundation and from Berkeley alumnus and the former Chairman, President, and CEO of Cooper Industries, Kirk…
Liaowang (Zoey) is a current MEng candidate studying Electrical Engineering & Computer Sciences (EECS) with a concentration in Data Science and Systems. Here, Zoey shares about becoming interested in STEM as a child, previous work experience in consulting and why she decided to come back to school, and her capstone project on detecting incipient disease using artificial intelligence (AI) models.
I was a bit all over the place before coming to the Bay Area. I grew up in a small city called Jiujiang by the Yangtze River in China. After middle school, I was awarded a Singapore government scholarship. I…
This year, our MEng career development team launched the creation of 14 student-led affinity groups where students could come together and form communities based on their technical and social interests, giving them the space and initiative to learn and connect with their peers and the wider community. The groups’ focuses range from Product Management to Social/Environmental Justice to Computer Vision.
One of the groups, the Sports Tech Affinity Group, focuses on the sports tech field, which encompasses different kinds of wearables, media platforms catering to sports, e-sports and gambling technologies, and rehabilitation and injury-prevention technologies. …
In January 2020, the Fung Institute formed a Diversity, Equity, Inclusion, and Belonging (DEIB) Leadership Team. The team’s goal is to a) respond with urgency to meet and develop specific and intentional plans for DEIB across our staff and student communities and b) specifically build on the momentum of the national Black Lives Matter movement to make meaningful changes in addressing systemic forms of racism within our own organization.
Actions that we are taking in the 2020–21 academic year to foster greater inclusion and belonging within our community include the following:
It is our responsibility to foster an educational environment…
Master of Engineering at UC Berkeley with a focus on leadership. Learn more about the program through our publication.